WE HELP PARENT'S
LOOK & FEEL
INCREDIBLE.

FIND OUT WHAT YOUR JOURNEY WOULD LOOK LIKE.

Let’s pull you out of this rut & stop you looking & feeling 10 years older than you are.

Find out how we can still get you results around a normal life that’s short of time, full of work commitments & family dinners along with weekend socials.

Become the best parent you can - It’s not even about 6-packs & how much you lift, it’s about being a functional parent

Your coach - Dan Liddell.

I’m 37 – Dad of two & live just outside of Brighton with my family.

I’m a sports fanatic – Love it all but in particular football & the NBA.

My playing days are currently on hold however as I seem to spend most of my weekends in softplays & entertaining my family – I’m sure you can relate to this?

I’ve been in the ‘Fitness Industry’ for 15 years now, having been a Personal Trainer & Online Coach throughout along with managing fitness facilities with 50 staff and 4,000 members.

I’ve also authored in the ‘Finance 4 Life’ book – Everything school doesn’t teach us about living a financially cohesive life. Check it out via the free resource page.

Fitness , health & helping amazing people achieve things they thought were impossible is very much part of my life – I love it.

However when my son was born a few years ago, I even fell into the ‘Parent Cycle’ of just surviving day to day with zero focus on myself – Exercise was non-existent and endless quick/easy food options.

My son not wanting to sleep for 5 months didn’t help but this led me to falling very much out of shape & fitness – I HATED IT.

Finally got myself back in gear and went from ‘Dad Bod’ to a photo shoot (photo at the top of the page)

Long story short – I was shocked at how easy it is for parents to spiral in regards to fitness, body shape & wellbeing.

So I developed ‘TransformU’ a bespoke coaching service that now helps parent’s:

Bin the unwanted weight – Regain their self pride – Smash their careers and rewire your habits & relationship with food.

I’ve built the foundations of our coaching from my own experiences of binning my own ‘Dad Bod’ along with helping over 100 other parents improve themselves and their lives.

I very much live the ‘parent Life’ – I can relate to everything you’re up against.

Your coach - Dan Liddell.

I’m 37 – Dad of two & live just outside of Brighton with my family.

I’m a sports fanatic – Love it all but in particular football & the NBA.

My playing days are currently on hold however as I seem to spend most of my weekends in softplays & entertaining my family – I’m sure you can relate to this?

I’ve been in the ‘Fitness Industry’ for 15 years now, having been a Personal Trainer & Online Coach throughout along with managing fitness facilities with 50 staff and 4,000 members.

I’ve also authored in the ‘Finance 4 Life’ book – Everything school doesn’t teach us about living a financially cohesive life. Check it out via the free resource page.

Fitness , health & helping amazing people achieve things they thought were impossible is very much part of my life – I love it.

However when my son was born a few years ago, I even fell into the ‘Parent Cycle’ of just surviving day to day with zero focus on myself – Exercise was non-existent and endless quick/easy food options.

My son not wanting to sleep for 5 months didn’t help but this led me to falling very much out of shape & fitness – I HATED IT.

Finally got myself back in gear and went from ‘Dad Bod’ to a photo shoot (photo at the top of the page)

Long story short – I was shocked at how easy it is for parents to spiral in regards to fitness, body shape & wellbeing.

So I developed ‘TransformU’ a bespoke coaching service that now helps parent’s:

Bin the unwanted weight – Regain their self pride – Smash their careers and rewire your habits & relationship with food.

I’ve built the foundations of our coaching from my own experiences of binning my own ‘Dad Bod’ along with helping over 100 other parents improve themselves and their lives.

I very much live the ‘parent Life’ – I can relate to everything you’re up against.

FREE 5-STEP GUIDE TO
BINNING THE UNWANTED WEIGHT.

It’s your escape route from: Hating your body shape, zero self pride, health concerns, poor habits, not being a role model & feeling fed up. It’s FREE – What have you got to lose?

FREE 5-STEP GUIDE TO
BINNING THE UNWANTED WEIGHT.

It’s your escape route from: Hating your body shape, zero self pride, health concerns, poor habits, not being a role model & feeling fed up. It’s FREE – What have you got to lose?

5 step Guide to dropping the Dad Bod eBook thumbnail
Fake-Away-Recipes thumbnail

FREE Fake Away
Recipe Book

All your weekend favourites, just healthier.

change is There if you really want it?

PROJECT U

Our brand new Online Coaching platform.

Jack's story so far.

In his own words ‘massively changed his life’ ✅.

Drop over 8 stone of unwanted weight 📉.

  • Gone from a 48-inch waist to a 36 🤝.
  • Now able to do things he previously couldn’t and feeling amazing for it 💥.
 

And…. He’s not finished yet!! We’ll be back with another update from Jack very soon!!

Couldn’t be prouder of him 👊🏼 – Inspiring.

Change no matter your starting position is possible.

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